Better Bait -- Fishing Lures withstand over 90 lbs of force.

Mechanical Engineers Reinforce Flimsy Fishing Lures: "12-thousand tons of those plastic lures end up in lakes and waterways every year. But now, polymer scientists and one savvy fisherman may have the solution.

Fishing lures. For competitive fishermen like Drew and Derek Frederixon are as much a part of the sport as the rod and reel. But they're hardly indestructible. Drew goes through dozens of bags of lures in a single day. And it all adds up. In fact, more than 12-thousand tons of plastic lures wind up at the bottom of lakes and waterways every year, creating environmental and health hazards."